Strategy · Systems · Support

A CTO who can also build it.

I set your technology strategy, build the systems that deliver it, and keep them running. One accountable partner from the boardroom to the codebase. No hand-offs, no translation layer, no one to point the finger at when it matters.

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RoleStrategy, build & support, one person

Measured onOutcomes, not hours

BasedUK · working with clients across the country

The problem

Technology is supposed to move your business forward. Right now it might be holding it back.

You don't need a 60-page strategy you can't execute, or a dev team building without direction. You need someone who owns the whole picture: the why as well as the how.

Most businesses assemble technology leadership from parts: a consultant to write the strategy, an agency to build it, someone else to maintain it. Each hand-off loses context, adds cost, and spreads accountability so thin that no one owns the result.

Decisions keep stalling because there's no one technical you actually trust to make the call.
You're spending more on technology every quarter, but the business doesn't feel any faster.
A strategy was written, but nobody owned turning it into working software.
You've got developers, but no one steering them toward the business goals.
AI is on the board's agenda and you need a straight answer on what's real.

The approach

One partner. Three things, joined up.

Most businesses buy these separately and pay for the gaps between them. I do all three, so context never gets lost in a hand-off.

01 · Strategy

Decide what to build, and why.

I work out what your technology should do for the business: where to invest, what to build versus buy, how to use AI sensibly, and what the roadmap actually is. You get a plan you can act on, not a document that sits in a drawer.

02 · Systems

Then build it, or lead the build.

Websites, web applications, custom software, integrations, infrastructure. Senior enough to make the architecture calls, hands-on enough to ship them, so the plan is never wishful thinking.

03 · Support

Keep it running and improving.

Once it's live, I keep it healthy: maintenance, monitoring, iteration, and a steady hand on technical decisions as you grow. Available as an ongoing engagement.

Explore the services →

Why this is different

Advice you can't execute isn't worth much.

A consultant hands you a recommendation. An agency hands you a build. I'm accountable for the result: the strategy, the system that delivers it, and how it performs after launch. No translation layer between the person who designs the plan and the person who builds it, because they're the same person.

More about how I think →

1accountable partner across strategy, build, and support

0hand-offs where context gets lost between suppliers

100%measured on outcomes for the business, not hours logged

Who I work with

A good fit if…

A good fit

You're a founder or non-technical leader who needs a technical partner you can trust to own the “why” as well as the “how”.
You're scaling and your systems (or your team) are starting to creak.
You need technology leadership and delivery, but not (yet) a full-time CTO's salary.
You want one accountable person, not three suppliers pointing at each other.

Probably not a fit

You want the cheapest possible developer for a one-off task with no strategic context.
You need a 50-person engineering department managed full-time, on-site, today. I'll tell you honestly when that's the case, and I can help you hire for it.

Selected work

A few recent engagements.

Where owning the whole picture, the strategy, the build, and the running of it, changed what the business could do.

Case Study 01

E-Commerce Platform
Migration & Centralisation

£20M Turnover · E-Commerce Retail

A fast-growing e-commerce business was trapped on Shopify, spending hundreds every month on clunky, unsupported apps. Margin was leaking silently and the marketing team was drowning in manual work with no unified view of performance.

Centralised dashboard connecting all systems into one real-time view
Identified and arrested hidden margin loss across pricing and fulfilment
Automated marketing workflows that reclaim hours every single week
Full migration off Shopify onto a bespoke, fully owned platform
Hundreds in monthly app subscriptions eliminated permanently

Case Study 02

AI Worker Integration
for SaaS Provider

Independent SaaS · Support & Billing

An independent SaaS provider needed a support, triage, and billing system that worked exactly the way their business worked. Every off-the-shelf solution was bloated and wrong. They needed lean, intelligent technology they could own outright.

AI Worker technology for intelligent, automated support triage
Bespoke support system: no bloat, no compromise, no ongoing fees
Billing system configured exactly to their pricing model
Unified platform owned entirely by the client from day one

Case Study 03

B2B Wholesale
Ordering Platform

Subscription Food Brand · B2B Wholesale

A popular subscription food company needed a B2B wholesale ordering platform. Shopify fundamentally couldn’t do it. Every workaround created new problems. They recognised that owning their platform wasn’t just preferable, it was essential to their growth.

Bespoke B2B wholesale platform designed and built from the ground up
Full migration away from Shopify onto a client-owned codebase
Custom ordering rules, trade tiers, and subscription logic built precisely as needed
Complete ownership of the code, the data, and every future development decision

Let's talk

Let's work out what your technology should be doing for you.

A short call, no obligation. I'll give you an honest read on where you are and what I'd do first.

Book a discovery call →